The operating system for the modern media brand.
Odin delivers the technical infrastructure and protocol required to scale digital media — without adding friction to the newsroom. From the editorial desk to the revenue team, the complexity is stripped away so you can focus on what matters: delivering high-performing content at scale.
One centralized workflow — source, structure, distribute, monetize.
Most CMSes ask the desk to remember things. Odin remembers them for the desk — the structure, the alt-text, the schema, the channel, the analytics, the SEO. What you bring is the story.
Drafts, validates, fact-checks, and rewrites — inline, in any language your desk works in. The AI doesn't live in a sidebar; it lives in the paragraph you're writing.
Reels, threads, web stories, newsletters, shorts. Generated from the same source, then editable.
Distribution fans out. Realtime analytics report back.
From the editorial desk to revenue, Odin maps to how a modern media business actually runs — one source of truth, four ways to act on it.
Editorial & Branding
Empower the editorial team without overwhelming them. Write the verified story once — Odin's AI architecture adapts it into channel-ready formats: reels, threads, newsletters, web stories. High-velocity fan-out that protects the brand voice while multiplying output.
Marketing & Growth
Distribution stops being a manual afterthought. Odin connects content creation directly to audience acquisition — push multi-format assets across every channel with a single click. A growth-engineering loop that maximises reach, engagement, and reader lifetime value.
Revenue & SEO
Revenue and strategy teams need more than static reports. Centralized dashboards integrate with Google Analytics, Search Console, and your data lake — mapping dwell, scroll-depth, and channel attribution to revenue. Automated schema future-proofs visibility for Generative Engine Optimisation.
Tech & Infrastructure
Radically simple for end-users, enterprise-grade under the hood. Tech teams get UI-driven schema, seamless migration from WordPress / custom CMS / raw HTML, and robust APIs — without constant firefighting. Brand and Ops leaders get role-based permissions down to the module level.
Editor + AI Assistant
An AI assistant lives inside the editor — research, fact-checks, rewrites, summaries. Works in any language your desk publishes in. Built on BlockNote, so it feels like a document, not a form.
AI Infographics
Odin researches the topic, pulls cited data, and renders an infographic ready to publish. Rankings, comparisons, timelines, fact boxes — the formats journalists actually use.
Repurpose
Reels, threads, shorts, web stories, newsletters — generated from a single source. Each one channel-tuned. Each one editable before it ships.
Distribution Engine
Push to every connected destination in one move — and Odin keeps the receipts.
Realtime Analytics
Traffic, dwell, scroll-depth and channel attribution the moment you publish.
Vertical-first, mobile-native — typography, layers, transitions, audio.
AI alt-text and tags on every upload. Search by content, not filename.
Drag stories to set the front page. No tickets, no deploys.
The same intelligence shows up in the editor, in repurposing, in research, in tagging. It's the connective tissue, not a feature.
A pipeline of researched story angles — ranked by freshness and interest. Editors pick what to assign without spending the morning reading feeds.
Drop updates as they happen. Readers see them instantly — no refresh.
Per-page meta, slugs and schema. Odin writes the first draft.
Schema definition, role-based permissions, content migration and editorial dashboards — the infrastructure that keeps a working desk running.
Compose fields, validation and relations from a UI. Schemas update everywhere instantly — no engineers required.
Every content type gets a curated editing form, automatically. No template work, no drift.
Permissions down to the module-action level. Editors, contributors, ops — each sees only their lane.
WordPress, custom CMS, raw HTML — Odin maps and ingests with structure preserved.
Top stories, channel breakdowns, audience trends — at a glance for editors and leadership.
From upload to CDN — transcoding, derivatives, optimisation and delivery, automated.
A complete tour — every module, in order. About a minute, if you skim.
Community Edition · MIT licensed
Odin's foundation is open source. Self-host the editor, content pipeline and AI core on your own infrastructure — clone the repo and have a working newsroom in minutes.
Built for Indian newsrooms.
We'll do the walkthrough with your content, your domains, your channels — not a sandbox.